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Samsung strikes placement deal with The Wanted

14 May 2013 | by James Swift

Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.

Taco Bell turns to Deutsch for latest TV ad

17 Apr 2013 | by James Swift

Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live more) campaign.

Unilever's Surf introduces foam brand character

08 Jan 2013 | by Loulla-Mae Eleftheriou-Smith

Unilever is introducing the first brand character for its laundry brand Surf, in a campaign created by Bartle Bogle Hegarty.

Warburtons rolls out its 'biggest ever' campaign

07 Jan 2013 | by John Reynolds

Warburtons has launched a campaign by WCRS that focuses on its breakfast range and uses the strapline "From our family to yours".

Ella's Kitchen launches first multi-channel TV campaign

07 Jan 2013 | by John Reynolds

Ella's Kitchen is launching its first multi-channel TV campaign today, on ITV, Channel 5 and several satellite channels.

Clearcast turns down SodaStream ad appeal

04 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

SodaStream is considering legal action after Clearcast turned down the brand's appeal against its decision to block the broadcast of its new TV campaign, because it "denigrated" the bottled-drinks market.

Roundtable Discussion - Trading on great brand stories

28 Nov 2012 | by Staff

Our experts joined Campaign in Amsterdam to discuss the challenges and opportunities facing clients and why the city's creative businesses are particularly well placed to face up to them.

A global state of mind

28 Nov 2012 | by Al Moseley, 180 Amsterdam

To meet international clients' needs, agencies must infuse their work with a global philosophy by discovering a brand's human story and telling it in such a way that it transcends cultures.

Be as you are

28 Nov 2012 | by Jan Rijkenberg, BSUR group

Brands need to be consistent and diverse all at once. And this requires a unique identity that makes sense across both borders and platforms.

Why making sense makes perfect sense

28 Nov 2012 | by Remco Marinus, Lemz

The future lies in a mindset where brands improve by improving the world, and this is where agencies can take the lead.

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