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McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written...
Warburtons has taken full advantage of The Chiswick Towers two large LED displays on the London stretch of the M4 by launching a split poster across the screens. Each side of The Chiswick Towers shows half of a Warburtons loaf. The ad, which was created by WCRS, promotes the brand s Half Half...
Comparethemarket.com has released a TV spot bringing together characters from the website and Comparethemeerkat.com. The ad, by VCCP, shows the assistant to Comparethemarket.com s fictional owner, Maurice Wigglethorpe-Throom, throwing a rock through the window of the meerkat mansion, with a note demanding...
Hovis will run a national press and outdoor campaign tomorrow (23 April) to mark St George s Day. The ad, which was created by JWT London, is an image of a bacon sandwich cut into quarters to resemble the St George s flag. It was written by Tim Noble and art directed by Gem Hagan. Tal Silverman was...
The bottled water brand Evian has rejuvenated its "live young" campaign with a new TV spot by BETC Paris. In the ad, which lasts over a minute, people are captivated by the reflection from a window that shows their baby selves. They then start dancing to the Ini Kamoze song Here Comes The Hotstepper,...
The Green Party is launching a party political broadcast ahead of local elections on 2 May. The spot, which will air on the BBC on 24 April, was created by Madwomen. Caroline Lucas, the Green MP for Brighton, stars in the film, offering her party s vision for Britain in front of a backdrop of "living"...
Paddy Power has released the latest instalment of its "we hear you" campaign by Crispin Porter Bogusky. The ad, available on the bookmaker s YouTube channel, is designed to drum up excitement about the relegation battle in the Premier League. In the spot, a puppet version of Kim Jong-un, the leader...
Creative Russell Ramsey Executive creative director, JWT London Who said clients were cutting back on production budgets? It s battle of the bulging wallets this week, with Samsung and Heineken trying to outspend each other to create two enormous productions. "My brand s bigger than yours,"...
Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...
Porsche is promoting the launch of its Cayman model with a digital campaign. The work, by Karmarama, is a marked switch for Porsche, which traditionally focused on press and outdoor activity. The content design agency Somethin Else created a series of computer games that invite users to test their...
