Honda has created a series of idents for its sponsorship of Channel 4 documentaries. Wieden Kennedy created the ads, in which a pair of hands manipulate Honda products and inventions, drawing attention to the company s achievements. The idents serve as a teaser for a long-format film, which will be...
Kabuto Noodles has staged a live improvised TV spot as part of its first-ever advertising campaign. The ad was devised by 18 Feet Rising. The comedy improvisation group Mischief Theatre was challenged to perform skits using the product as a prop during an ad break on Comedy Central. Thirty-second...
V Energy is relaunching in the UK, Sweden and the Netherlands with a campaign targeting internet trolls. The work was created by Albion London and includes a 90-second video and an interactive microsite. The video dramatises what internet trolling would look like in the real world and is supported by...
The foreign exchange provider FairFX has launched a campaign running across TV and online platforms. The ad was created by MBA and shows a man dressed as a female flight attendant giving a safety demonstration as the PA system espouses the benefits of using the brand. The ad was written and art directed...
Barclays is running a week-long campaign on ITV to promote its education programme, LifeSkills. ITN Productions created the ads, which take the form of a documentary following two youngsters as they embark on work experience. A new ad will be shot and aired every day until 23 June. The work was created...
The coffee brand Carte Noire is launching a TV ad to promote Instinct, its wholebean instant product. The ad was created by BETC and depicts an apocalyptic sporting showdown between the worlds of fire and ice, alluding to coffee's roasting process. The ad was written by David Soussan, art directed...
The toy-maker Hasbro has released an origami press ad that allows readers to create a character from the children's programme Transformers . DDB Paris, which created the ad, hired the origamist Bertrand le Pautremat to design a pattern to make the character Starscream, who is able to turn into a plane....
Creative Tham Khai Meng Worldwide chief creative officer; chairman, Worldwide Creative Council, Ogilvy Mather What do they want me to do? That is always the thought that runs through my mind when looking at ads. Sometimes, of course, I ask: what were they smoking? But, usually, I m...
The car-maker Lexus is releasing a TV ad to promote the launch of the IS 300h model. The 60-second spot was created by CHI Partners and features shots of the English National Ballet s principal dancer Tamara Rojo performing a routine to a hip-hop track interspersed with images of the new Lexus. The...
Apple has launched a TV ad in the US. The spot was created by TBWA\Media Arts Lab and espouses Apple s philosophy of focusing on making things perfect while showing people using the brand s products. The ad was written by Zane Miller and Rob Goldenberg, and art directed by Danny Duran. It was directed...
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