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Barclays is running a week-long campaign on ITV to promote its education programme, LifeSkills. ITN Productions created the ads, which take the form of a documentary following two youngsters as they embark on work experience. A new ad will be shot and aired every day until 23 June. The work was created...
OVK, the European organisation set up by the parents of road victims, has released a campaign to dissuade people from texting and driving. Happiness Brussels created the ads, which comprise photos of people who appear dead but are in fact just looking down at their phones. The ads, which are running...
The Sported Foundation has partnered with Deutsche Bank to release a print campaign across London that seeks to highlight sport s role in tackling social problems. The long-copy ad was created by DraftFCB after the London riots in 2011. It will run for two weeks in London Underground stations. The ad...
The Department for Transport is using scare tactics to grab the attention of young men in a new anti-drink-driving ad. The campaign is the final one that Leo Burnett London will create for the DfT. It shows the shocked reaction of three men in a pub toilet when a mannequin s head smashes through the...
Google has launched a TV spot to promote its Global Impact Challenge, a competition giving four not-for-profits 500,000 each, as well as support to help make their visions a reality. The ad, by Adam Eve/DDB, is an animated film that highlights the power of a user s cursor to change the world for...
Peta has released an ad aimed at stopping primates being used as actors. BBDO NY teamed up with Mill+ to create the spot, which shows a CGI primate in room while a voiceover describes the plight of apes used in films. At the end of the ad, the primate puts a gun to its head as the voiceover asks: "Could...
The Army has released an ad as part of its "step up" campaign, with the aim of recruiting 10,000 soldiers and officers over the course of 2013. The 60-second spot, created by JWT, was shot from the perspective of a new recruit s boots, showing the soldier going through training, parades and combat....
Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....
The Anne Frank Trust UK has released an online spot encouraging 13 year-olds to write to the Prime Minister, David Cameron, to tell him how they would make Britain better. Cameron will respond to the best letters in The Times . The YouTube film, by The Communications Agency, features schoolchildren...
A father has made a press ad to raise awareness for his son s rare degenerative disease. Alex Smith s son, Harrison, has Duchenne muscular dystrophy, a condition that will most likely kill him before he reaches 20. In the execution, by Archibald Ingall Stretton London, Alex declares that he wishes...
