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Duval Guillaume Modem has created an online campaign for Carlsberg. The film shows how far people will go to help their friends. An unsuspecting member of the public receives a phone call from a friend who asks for money to get them out of a "dangerous poker game". A camera then shows the person arriving...
Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...
Walkers has launched its biggest campaign to date to promote the introduction of home-grown ingredients to many of its products. The TV spot, created by Abbott Mead Vickers BBDO, features the brand ambassador, Gary Lineker, on a tractor visiting the parts of the country that supply ingredients for Walkers...
Weetabix has launched a 1.8 million ad campaign to promote its chocolate-flavoured cereal. The work, created by Bartle Bogle Hegarty, features a TV spot that sees siblings arguing over who has a bigger day ahead of them, so they can eat the last Weetabix with chocolate. The 30- and 40-second TV spots...
Heineken has launched a global campaign to promote the redesigned Star Bottle, which has just launched in the US. The ad, created by Wieden Kennedy New York, was shot by the award-winning director Rupert Sanders through MJZ. The Bond-style film follows a man visiting bars and clubs around the world...
KFC has launched a 2.5 million TV ad campaign to promote the freshness of its chicken. The spot, created by Bartle Bogle Hegarty, shows the process of buying, preparing, cooking and serving chicken at the fast-food company. The ad will also run on KFC s website and be supported online by sponsored...
Cadbury has launched the next phase of its Creme Egg integrated campaign. Created by Fallon London, the "have a fling" activity invites fans to get their fix while they are available. It includes two tongue-in-cheek ten-second TV spots. One ad features an earnest amateur artist sketching an egg, while...
Oxo has launched a TV campaign to position the stock as "the magic cube". The abstract animated ad by JWT London features a woman chopping up food, which is represented as various children's play objects, such as a carrot that looks like a skipping rope. It aims to show how Oxo can transform any meal....
VCCP has created a spot showing the lengths that Jean-Claude Van Damme will go to enjoy the ice-cold refreshment of a Coors Light. The ad breaks on TV tomorrow (Friday) and airs in cinemas from 15 March. It features the actor standing at the top of a snowy mountain in the Rockies, clad in double denim....
Galaxy has created a TV ad featuring Audrey Hepburn. The spot, created by Abbott Mead Vickers BBDO, uses CGI technology to showcase footage of the late actress eating a Galaxy in the back of a car. The ad also revives the strapline "Why have cotton when you can have silk?" Set in the 50s on Italy s...
