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Johnson Johnson is launching a campaign by TBWA\Chiat\Day. The TV spot, which first airs in the US on 6 May, shows families caring for each other while a voiceover talks about love. It was written by Michael Yagi and Gage Clegg, and art directed by Carolina Labi. Jeffery Plansker directed the spot...
Axa France has released an ad on YouTube to promote the fact that it rewards good drivers. The minute-long spot is filmed in a small town. Real passers-by look aghast when an old lady repeatedly crashes her car before driving into a stall next to a banner for Axa insurance, revealing the stunt. The...
ber has released an online ad to promote its range of beauty products. The spot was created by Superstructure London and shows a young man waking up in bed next to a woman with an old body but young face. The video is being seeded across hair and beauty websites, as well as sites such as Mumsnet. It...
The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth...
Creative Mick Mahoney Executive creative director, Havas Worldwide London Is there an awards season any more? It s hard to think of a month when there aren t several festivals somewhere in the world that count towards one report or another. This year, we ve already seen British Arrows,...
The Prince s Trust is unveiling an ad that urges viewers not to write off young people. The 60-second spot, created by CHI Partners, will launch in cinemas across the UK on 26 April. It features two youths reading out excerpts from newspapers ranging from present-day articles to ones as far back...
Kellogg has released a TV ad to promote its Rice Krispies Multi-Grain Shapes. The 30-second spot, created by Leo Burnett London, features a young child who, inspired by the different shapes in her cereal, wants to know what it is like to be a fish. In addition to the TV spots, the ad will air in cinemas...
McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written...
Nissan has put a 360-degree display wrap in Oxford Circus Tube station covering the walls, floors and ceiling to promote the Juke. The execution was devised by TBWA\London and Manning Gottlieb OMD. It aims to highlight new NissanConnect technology, which allows users to plot a journey and then...
Warburtons has taken full advantage of The Chiswick Towers two large LED displays on the London stretch of the M4 by launching a split poster across the screens. Each side of The Chiswick Towers shows half of a Warburtons loaf. The ad, which was created by WCRS, promotes the brand s Half Half...
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