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This is the second in a series of ads by VCCP to be launched over the coming months that aim to bring all of the O2 Priority benefits together under one creative strategy. Following the recent ad featuring Gary Oldman, the creative activity was developed around the idea that "it is wonderful when we...
LBi has created an interactive gig-mapping tool on The Guardian s music blog pages that shows fans Tweeted reviews, Instagram photos and posts on an interactive map. Users can tag reports with #gdngig and stories are instantly pinned to a live map of gigs across and outside the UK. The tool appears...
Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference...
Adam Eve/DDB has created a follow-up to last year s "walk of shame" Christmas viral. This year s film focuses on another hazard of the festive party season: wearing the same dress as someone else. Shot by the directing duo Ne-o through Stink, the 90-second spot features a stand-off between two women...
Shell has launched an interactive video to encourage people to think about the importance of energy in their lives. The activity uses the narrative of the above-the-line "energy mix" ads, created by JWT London, and allows online users to decide where the action goes next. It was created by Chris Jones...
Google has launched a "digital creativity guidebook" that is designed to show the industry the different ways in which people are using its suite of products, and how marketing professionals can use them creatively. Adam Eve/DDB developed the digital pop-up book, which can be found at www.creativesandbox.com,...
As part of Comparethemarket.com s sponsorship of Coronation Street , VCCP has created a film showing Russian meerkats composing an ode to Weatherfield. In the work, the brand character Aleksandr Orlov performs with a meerkat band. Released online, the film gained 1.2 million views on YouTube overnight....
The domestic violence charity Refuge has launched an interactive video campaign by the French artist, musician and animated film director Fursy Teyssier and the digital agency Code Computerlove. The YouTube video features a hand-painted-effect animation to help people recognise the signs of domestic...
Rainey Kelly Campbell Roalfe/Y R has created a campaign for Digital Radio, the DAB radio body, and the BBC to promote the medium. It launched across BBC TV, BBC Radio, commercial radio, online and in-store. The TV ads depict a brand character, D Love, attempting to "spread the love" with the help of...
Grey London has launched the next phase of its British Heart Foundation campaign with a number of new films, including a TV ad starring 12-year-old Brenock O Connor as a mini version of the charity s campaign frontman, Vinnie Jones. The spot is designed to promote hands-only CPR to a younger generation....
