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Adidas has launched a campaign to encourage Chelsea FC fans to buy their team s 2013/14 season home kit before seeing it. The "it s blue, what else matters?" campaign by The Corner comprises print work and a film. The activity was initially released online and seeded through Twitter but was also displayed...
LBi has created an interactive gig-mapping tool on The Guardian s music blog pages that shows fans Tweeted reviews, Instagram photos and posts on an interactive map. Users can tag reports with #gdngig and stories are instantly pinned to a live map of gigs across and outside the UK. The tool appears...
Google has launched a "digital creativity guidebook" that is designed to show the industry the different ways in which people are using its suite of products, and how marketing professionals can use them creatively. Adam Eve/DDB developed the digital pop-up book, which can be found at www.creativesandbox.com,...
Rainey Kelly Campbell Roalfe/Y R has created a campaign for Digital Radio, the DAB radio body, and the BBC to promote the medium. It launched across BBC TV, BBC Radio, commercial radio, online and in-store. The TV ads depict a brand character, D Love, attempting to "spread the love" with the help of...
Freeview, the digital TV service, has launched a campaign for the festive season, dramatising the benefits of using a Freeview+ box.
The MTV EXIT Foundation, an organisation which works to end exploitation and trafficking, has produced a music video that highlights the dangers and impact of human trafficking.
Activision has released an international launch campaign for 'Call of Duty: Black Ops II'.
Ahead of next week's US elections, CHI & Partners New York has created an online film to address the issue of declining voter turnout among young people, shot by the award-winning director Errol Morris.
FremantleMedia UK Interactive has created an online promo spot for the third series of Young Apprentice, which will air on BBC One in November.
To promote the launch of Just Dance 4, Ubisoft has released a TV spot.
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