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Apple has launched a TV ad in the US. The spot was created by TBWA\Media Arts Lab and espouses Apple s philosophy of focusing on making things perfect while showing people using the brand s products. The ad was written by Zane Miller and Rob Goldenberg, and art directed by Danny Duran. It was directed...
Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to promote the Xperia Z smartphone. The musicians travelled to Mount Nuolja in Sweden with the photographer Martien Mulder to see the Northern Lights and used the Xperia Z to create an audiovisual piece that...
This is the second in a series of ads by VCCP to be launched over the coming months that aim to bring all of the O2 Priority benefits together under one creative strategy. Following the recent ad featuring Gary Oldman, the creative activity was developed around the idea that "it is wonderful when we...
Gary Oldman stars in O2 s new spot by VCCP for its Priority Moments service, the first in a series of ads that will roll out over the coming months. The creative activity, developed around the insight that "it is wonderful when we are made to feel special", refers to a connection between the actor...
Grey has created a 60-second cinema and TV spot for Vodafone Ireland. The animated film tells the story of a young reindeer that returns home to see his friends and family for Christmas, only to find that no-one is around when he arrives. It is then revealed that they have planned a surprise party for...
HTC has launched the next stage of its "as recommended by" campaign with a film highlighting the audio and video credentials of its new One X+ handset.
Kevin Bacon stars in the new multimillion-pound campaign for EE by Saatchi & Saatchi.
The latest ad for O2 promotes the opportunity for O2 customers to get exclusive Priority tickets to Michael Buble's UK tour.
Samsung's new campaign for the NX smart camera stars 143 people called David Bailey.
