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The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
Cornetto has continued its rebrand with the launch of "cupidity", a series of four short love stories. The YouTube films, created by MoFilm and RSA Films, are called "Kismet Diner", "X-phoba" "beauty the geek" and "Margot". They are aimed at a teen audience, with the message: "Enjoy the ride, love...
M ller has launched a campaign starring the X Factor judge and former Pussycat Dolls singer Nicole Scherzinger to promote its luxury yoghurts. The ad, which was created by VCCP, introduces the De Luxe Corner yoghurts. In the spot, Scherzinger reclines on a sofa and eats a Marc De Champagne-flavoured...
Burton's Biscuit Company has released two ten-second TV ads as part of a 1.2 million campaign to promote two new variants of its Cadbury Fabulous Fingers. The spots, created by VCCP, depict the chocolate fingers as characters from 80s-style American soap operas, carrying on the theme from a previous...
Kellogg has released a TV ad to promote its Rice Krispies Multi-Grain Shapes. The 30-second spot, created by Leo Burnett London, features a young child who, inspired by the different shapes in her cereal, wants to know what it is like to be a fish. In addition to the TV spots, the ad will air in cinemas...
Mondelez International has launched a 3 million campaign to promote Cadbury s new Wispa Hot Chocolate. Fallon London created the work, which comprises social media, digital and outdoor activity, as well as a one-off TV spot during Britain s Got Talent . The campaign highlights the product s frothy...
The ice-cream brand Cornetto has overhauled its product, logo and packaging, and created an online challenge for consumers to support the revamp. In addition to changing the Cornetto Classico, the branding for Cornetto has been redesigned to better appeal to its teen audience. The agency Lola has created...
The comedian Harry Hill has lent his voice to Danone s latest TV spot promoting its new Danio yoghurts. Rainey Kelly Campbell Roalfe/Y R created the 30-second ad, which was directed by Steve Small through Studio AKA. The spot, which first aired on 1 April, features a cartoon chef who goes on an...
Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...
Walkers has launched its biggest campaign to date to promote the introduction of home-grown ingredients to many of its products. The TV spot, created by Abbott Mead Vickers BBDO, features the brand ambassador, Gary Lineker, on a tractor visiting the parts of the country that supply ingredients for Walkers...
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