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First Direct has launched a TV campaign supported by press, digital and outdoor work. The 60-second TV spot, created by JWT London, introduces a platypus character called Barry and will run in the UK until November. It was written by Miles Bingham and Andrew Dobbie, art directed by Kevin Masters and...
The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth...
Comparethemarket.com has released a TV spot bringing together characters from the website and Comparethemeerkat.com. The ad, by VCCP, shows the assistant to Comparethemarket.com s fictional owner, Maurice Wigglethorpe-Throom, throwing a rock through the window of the meerkat mansion, with a note demanding...
The Green Party is launching a party political broadcast ahead of local elections on 2 May. The spot, which will air on the BBC on 24 April, was created by Madwomen. Caroline Lucas, the Green MP for Brighton, stars in the film, offering her party s vision for Britain in front of a backdrop of "living"...
Ikea has launched a campaign to showcase its outdoor living products. The TV spot shows a family giving their garden an overhaul before coming up against resistance from an army of gnomes. The family wins the battle that ensues, but the ad ends on a cliffhanger as one gnome remains. The soundtrack is...
Diet Coke has unveiled a TV campaign featuring the US pop star Taylor Swift. The 30-second ad, created by Droga5, is running online and on TV in the US, where it first aired during an episode of American Idol . The spot was shot in the musician s hometown of Nashville. It shows Swift drinking Diet...
Sainsbury s has released a TV spot to promote its Little Ones nappy range. Abbott Mead Vickers BBDO created the 30-second ad, which shows first-time parents struggling under a weight of baby products before cutting to a second-time mother confidently bathing her child. The campaign was designed to show...
Aldi has released a TV spot advertising its range of fresh British beef. McCann Manchester created the ad, which features the Aldi farmers Matthew and Arnold, who talk about how they enjoy raising British beef, and Luke, who reveals his fondness for "big glossy musicals". Dave Price and Neil Lancaster...
The comedian Harry Hill has lent his voice to Danone s latest TV spot promoting its new Danio yoghurts. Rainey Kelly Campbell Roalfe/Y R created the 30-second ad, which was directed by Steve Small through Studio AKA. The spot, which first aired on 1 April, features a cartoon chef who goes on an...
The children s bike company Early Rider has launched its first-ever ad campaign. The spot, by 18 Feet Rising, is one of two films that will initially run online before airing in cinemas in the summer and on TV towards Christmas. The ad depicts a young boy riding his bike with his dog in tow....
