Top Performers of 2004: Direct Agency of the Year - CHJM
10 Dec 2004
Claydon Heeley Jones Mason continued to mix well-executed creativity and effectiveness and, in tough times, had a sterling new-business record.
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1 Honda Diesel 'grrr' - This spot kicks 'cog' in its shiny metal arse. Rabbits, rainbows and flowers lead the revolution against dirty, noisy diesel engines in a cheery world of happy primary colours. Sheer animated bliss.
Claydon Heeley Jones Mason continued to mix well-executed creativity and effectiveness and, in tough times, had a sterling new-business record.
Transport for London has launched interactive posters at London stations. The 25 posters use interactive technology to enable travellers to receive travel information direct to their mobile phones. Viacom Outdoor supplied the sites.
CREATIVE - Steve Henry, creative partner, HHCL/Red Cell Welcome to the cheap-shot shooting gallery. A place where (traditionally) traditional creative directors pretend that every ad comes from a beer brief and where the old "lads' view" of advertising flourishes, just as it does on D Alan Duncan,...
Miles Calcraft Briginshaw Duffy has continued its domination of the Aerial Awards, with another accolade for its Travelocity campaign.
Amplified, the content business backed by Martin Bowley and Miles Calcraft Briginshaw Duffy, has hired Hannah Taylor to join its content planning team. She joins from Manning Gottlieb OMD, where she was a planner/buyer on the Virgin, AA and PlayStation accounts.
FORD - FORD MUSTANG - US Project: "Cornfield" Client: n/s Brief: Launch the new Ford Mustang, and give it instant legendary status Creative agency: J. Walter Thompson, Detroit Copywriter: Curt Catallo Art director: Carl Warner Media planning: J.Walter Thompson Media buying: Ford Motor...
WINNER Title: Fly Eurostar Media agency: Manning Gottlieb OMD Media director: John Gittings Account director: Glyn Shadwell Creative agency: TBWA\London Creative directors: Clive Pickering, Neil Dawson Account planner: Michael Davidson Marketing director: Greg Nugent Client: Eurostar...