NEWS: TDI hires Baker to boost brand in UK and Irish markets
01 Nov 1996 | by CLAIRE BEALE
TDI, the transport advertising company, has raided the magazine industry and appointed Mike Baker of IPC as marketing director.
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NEWS: Midland Main Line selects Barkers for pounds 1m branding task
01 Nov 1996
Barkers in Birmingham has been picked by Midland Main Line to handle the pounds 1 million advertising launch of its brand identity and business travel products.
NEWS: BST-BDDP opts for a gentle tone in first bus and tube work
01 Nov 1996
BST-BDDP has created its first work for London Transport s fare evasion scheme following its triumph, with Optimedia, in the centralisation pitch earlier this year.
How will the banning of the Duty Free Trade in 1999 affect airport ads?
01 Nov 1996 | by RICHARD COOK
It is possible, some say, that the ending of duty free could stimulate a greater demand for airport ads. Can it be true, Richard Cook asks
AIRPORT ADVERTISING: A viable international business medium?
01 Nov 1996 | by DAVID REED
Business travellers are an easy target to reach at airports but media buyers appear stubbornly unconvinced. David Reed investigates what must change
AIRPORT ADVERTISING: Clients’ experience of airport ads
01 Nov 1996 | by RICHARD COOK
With their captive audiences, airports are made for advertising. Here, five companies explain how their campaigns worked for them. Richard Cook reports
NEWS: Burnetts rides out loss of United Airlines prize
25 Oct 1996 | by KAREN YATES
Leo Burnett s London office has played down the impact of the loss of one of the network s longest-held accounts - United Airlines.
NEWS: Eurostar extends its contract with Young and Rubicam
25 Oct 1996
Eurostar has made a dramatic U-turn in its advertising arrangements by signing up Young and Rubicam to continue working on its creative account throughout next year.
NEWS: Adshel replaces old trading system with audience currency
25 Oct 1996
Adshel, the bus-shelter pos-ter division of the More Group, is to introduce a new trading currency based on audience delivery to bring outdoor in line with other media such as television.
CAMPAIGN DIRECT: ISSUES; Leave a message on Vera’s answering machine
25 Oct 1996 | by MICHELE MARTIN
ITV s single-number direct call facility has potential, yet cynics believe it won t work, Michele Martin says
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