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Electronic Arts embarks on hunt for direct agency

LONDON - Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct marketing agency.

Electronic Arts begins direct marketing hunt

Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct marketing agency.

Media: HomeChoice extends its service into Stevenage

HomeChoice, the broadband and digital TV entertainment service owned by VideoNetworks, is extending its service into Stevenage. This has extended its reach by 33,000 homes.

Top Performers of 2004: Agency of the Year - BBH

Bartle Bogle Hegarty's combination of superb creative and an exemplary new-business performance saw it secure the top position ahead of CHI. The fact that Bartle Bogle Hegarty is the Agency of the Year for 2004 by a tissue's width is testament to how hard a call it was to make.

Top Performers of 2004: International Media Network of the Year - MindShare

For MindShare, 2004 meant new-business success, award-winning work, investment in planning and research and creating a strong culture.

The Work: New Campaigns - The World

The World: Atlanta - CNN launches client-funded mobile news service

CNN has teamed up with Xerox to launch a free mobile-phone news service.

The Work: Private View

CREATIVE - Steve Henry, creative partner, HHCL/Red Cell Welcome to the cheap-shot shooting gallery. A place where (traditionally) traditional creative directors pretend that every ad comes from a beer brief and where the old "lads' view" of advertising flourishes, just as it does on D Alan Duncan,...

The World: Amsterdam - W&K hires extra executive creative director

Wieden Kennedy Amsterdam has hired John Norman, a creative director from Goodby Silverstein Partners, as its second executive creative director.

Close-Up: D&AD Annual has the hits but misses so much

Shame on D AD for not awarding Pencils to some notable campaigns, such as those for Orange and VW, Gerry Moira says.

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