14 Dec 2001
The cable company ntl is planning a restructure that could result
in a further 2,000 jobs being cut. At the end of September, the company,
currently 12 billion in the red, announced it was reducing its
workforce from 17,000 to 15,000 by the end of next year. The bulk of the
losses are expected...
14 Dec 2001
| by LARRY BARKER, the creative director of BMP DDB and RONNIE
BARKER, currently resting in Oxford
LARRY BARKER
Yo-ho-ho. Well that's the Xmas bonhomie out the way - now down to
business.
The observant among you will notice that my language is somewhat
moderated this week.
Let me assure you, this is entirely due to the proximity of my father,
rather than the presence of...
12 Dec 2001
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from The Big Issue, PlayStation2, Bell Sympatico, Patagon.com and Keiju.
07 Dec 2001
| by CLARE CONLEY
The decline in the global advertising market is to slow to 1.3 per
cent next year, according to the latest predictions from Zenith
Media.
A recovery in travel, leisure and sport advertising linked to World Cup
soccer and the Winter Olympics 2002, combined with a steady FMCG spend,
will...
07 Dec 2001
| by ROBERT CAMPBELL, executive creative director at Rainey Kelly
Campbell Roalfe/Y&R
I loved the last commercial that St Luke's did for BT. Remember?
The one with the massive amphitheatre full of people.
I thought it was an inspired, simple, powerful metaphor for how the
internet works. One of my favourite ads for a long time.
What a pity these new ads for BT don't...
04 Dec 2001
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from the Lutti Crypto, Aero, Reebok, Uniqlo and Orange.
30 Nov 2001
| by IAN DARBY
Virgin Mobile is launching a multimedia campaign to target students with
its range of services.
The campaign, through Liquid Communications, aims to win over UK
students with the chance of winning one of ten houses for a year,
rent-free.
The "big red house" campaign uses a variety...
30 Nov 2001
| by SIMON KING, Simon King is the director of strategy at Incline
I recently met a former contestant on the German Millionaire who
lamented the fact that he could not defer his appearance until the
introduction of the euro. It would seem that one of the euro's hidden
costs is a doubling of the show's purse. Apparently, the German
producers thought that the...
30 Nov 2001
| by MATTHEW COWEN
It's no secret that Charles Dunstone enjoys working with people
that he knows. As the chairman and chief executive of Carphone
Warehouse, his agency roster includes three advertising honchos that
he's known for years. There's Johnny Hornby, the founder of Clemmow
Hornby Inge, who handles TV...
30 Nov 2001
Natural Interaction
Working with Gluemedia, Starcom IP pioneered near full-screen animated
commercials for One2One that users can interact with - "toast"
pop-ups.
Clickthrough gave surfers access to two interactive experiences; an
anonymous e-mail message using talking electronic...
to remove filters