Media: Things we like
21 Nov 2008
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Close-Up: Live Issue - How Nokia is putting the mobile centre stage
07 Nov 2008 | by Caroline Lovell
Nokia's new 'reality' campaign shows how the mobile phone could become the gateway to our lives.
Media Perspective: It's effective online marketing Jim, but not as we know it
07 Nov 2008 | by Russell Davies, russell@russelldavies.com
Millions of miles away, in the far north of Mars, the greatest marketer of this young century is slowly dying in the cold and dark. A dust-storm is covering its photovoltaic panels, its power is draining and NASA has switched it into "Lazarus" mode. The long Martian winter is setting in, we probably...
Close-Up: Live Issue - Will mobile ever fulfil its potential?
10 Oct 2008
Will a deal between the IAB and mobile operators see mobile live up to the hype? Noel Bussey asks.
Media Headliner: MEC sets sights on big league after Orange win
03 Oct 2008
Chief executive Tom George wants to make Mediaedge:cia not just a challenger brand but a big-hitter too, Ian Darby writes.
Close-up: The digital drama behind Sony Ericsson's new X1
26 Sep 2008
Dare has created an online drama series for the launch of Sony Ericsson's new XPERIA X1 phone, Caroline Lovell writes.
Media Perspective: The future seems decidedly bleak for Initiative London
12 Sep 2008 | by Ian Darby, ian.darby@haymarket.com
It's hard to know whether to react with disdain or admiration when Interpublic continues to be optimistic over the fortunes of Initiative London.
Media: Double Standards - Is it time to choose a specialist mobile agency?
01 Aug 2008
Two mobile pioneeers on why it's a good idea to get in at the ground floor of this young medium.
Close-Up: Will conviction sell mobiles or is it about price?
18 Jul 2008
Two mobile companies adopt new straplines but take very different approaches to today's tough market, Noel Bussey says.
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