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CREATIVE - Paul Brazier, executive creative director, Abbott Mead Vickers BBDO
MCDONALD'S - FAMILY BRAND CAMPAIGN CREDITS Project: Family brand campaign Client: Jo Webster, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett Writers: Chris Birch, Daniel Fisher Art directors: Caroline Rawlings, Richard Brim Planner: Richard...
118 118, the directory enquiries service, is on the hunt for an agency to handle its digital advertising account.
Robert Campbell is launching a new agency called tgi50, which will specialise in marketing to the over-50s.
118 118 is to move away from its core directory enquiries business by relaunching as an instant information service that will answer any question.
China Mobile, the world's largest mobile phone operator, has picked Interpublic to handle its overseas marketing communications as it prepares an aggressive acquisition strategy beyond its home market.
118 118 - WINTER CREDITS Project: Winter Client: Catherine Boyd, senior marketing manager, 118 118 Brief: Illustrate 118 118's range of services, including its new text service, in a winter-themed campaign Creative agency: WCRS Writer: Steve Hawthorne Art director: Katy Hopkins Planner: Lynette...
Sir Martin Sorrell's WPP has scooped Dell's global marketing account and will set up a new agency to handle the business, which is expected to bill $4.5 billion over the next three years.
CREATIVE - Adrian Holmes, executive creative director, Y&R Europe
