Close-Up: Festive fun seeps through recessionary gloom
28 Nov 2008
This year's Christmas ads have to strike a balance between blockbuster and parsimony. Three pundits give their verdicts.
Search results
Search filters:
By Publication
- Campaign
By Article Type
- Analysis
By Industry Sector
-
Retail
Click 
to remove filters
Close-Up: Why are so many retailers pitching?
23 Jan 2009
Does the number of top retailers reviewing their accounts amount to a trend, Noel Bussey asks.
Opinion: Perspective - Is time running out for the Lowe brand in London?
21 Nov 2008 | by Claire Beale, claire.beale@haymarket.com
Perhaps Lowe will hold on to its John Lewis account. It deserves to, at least on the basis of the creative work the agency has done for the retailer over the past couple of years: generally elegant, impactful, persuasive. Work plenty of agencies would be extremely proud of.
Close-Up: Live Issue - Will winter bring us any festive cheer?
07 Nov 2008 | by Matt Williams
Retailers are set to tone down celebrations ahead of a credit-crunch Christmas.
Opinion: Perspective - M&S budget cuts overshadow effectiveness story
07 Nov 2008
With ironic timing, in the week the ad industry celebrated advertising's power to transform businesses, Marks & Spencer announced it's slashing its marketing spend by 20 per cent.
World: Russian consumers want to splash their cash ..
03 Oct 2008
... but are choosy about brand quality and integrity. Success depends on sensitive advertising, Valentina Glubokovskaya says.
World: Insider's view - Japan
03 Oct 2008
Another premier bites the dust as a malaise descends on Japan's consumers. Perhaps consumer-driven media could be used to rekindle enthusiasm, John Goodman suggests.
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- PR agencies claw back digital business from specialist shops
- Microsoft kicks off six-figure b2b comms pitch
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
