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LONDON - Holland & Barrett is on the look-out for an agency to handle its customer relationship marketing account as part of plans to launch a new loyalty programme.
MARKS SPENCER - HOME MOVIE CREDITS Project: Home movie Client: Steve Sharp, executive director, marketing, Marks Spencer Brief: Announce to the nation's women that the M S Winter Collection has arrived and wish all M S customers a Merry Christmas Creative agency: Rainey Kelly Campbell Roalfe/Y...
CREATIVE - Paul Brazier, executive creative director, Abbott Mead Vickers BBDO
WAITROSE - AUTUMN CREDITS Project: Autumn Client: Waitrose Brief: Invite people to make the most of the season with delicious quality food from Waitrose Creative agency: Miles Calcraft Briginshaw Duffy Writer: Jeremy Carr Art director: Ken Hoggins Planner: Mary Tucker Media agency: Manning...
MCDONALD'S - FAMILY BRAND CAMPAIGN CREDITS Project: Family brand campaign Client: Jo Webster, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett Writers: Chris Birch, Daniel Fisher Art directors: Caroline Rawlings, Richard Brim Planner: Richard...
BOOTS - SUMMER CAMPAIGN CREDITS Project: Summer campaign Client: Elizabeth Fagan, marketing director, Boots Brief: Encourage mums to embrace the carefreeness of summer by not having to wrestle with their kids Creative agency: Mother Writer: Mother Art director: Mother Planner: Mother Media...
The bookmaker William Hill is reviewing its below-the-line agency arrangements. The company is holding separate pitches for its retail, sales promotion and customer relationship management accounts.
Does your brand need a Clause 4 moment? One which says: "To hell with your core target audience - you can usually afford to take them for granted - and, instead, let's use innovation to look for business elsewhere."
CREATIVE - Jonathan Burley, group executive creative director, Leo Burnett
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