14 Dec 2001
Clemmow Hornby Inge has won a place on the Premier International
Foods roster after landing the 3 million account for the Loyd
Grossman range of cooking sauces. The agency, which picked up the
business without a pitch, becomes the third shop on the Premier roster
alongside Fallon and Delaney...
14 Dec 2001
The Football Association is seeing pitches from several direct
marketing agencies. They are competing for a brief to build
relationships with football fans ahead of next year's World Cup.
14 Dec 2001
| by IAN DARBY
Lowe Lintas has won the December Aerial Award for a radio campaign
for Weetabix.
The Lowe creative team Sarah Naughton and Alistair Ross beat M&C Saatchi
to win the monthly award, run by the Radio Advertising Bureau and
supported by Campaign.
The Weetabix spot, "balloon eel", is...
The campaign to drive out racism in football is moving to TV for
the first time.
M&C Saatchi has produced a commercial which will carry the "Kick it out"
message beyond its usual media of poster sites near football grounds and
ads in match programmes to a wider audience.
It comes...
14 Dec 2001
Mark Thompson, the director of television at the BBC, has been
tipped to become the new chief executive of Channel 4. The board of the
fourth terrestrial broadcaster met this week to discuss the final
candidates to succeed Michael Jackson, the former chief executive. -
Financial Times.
14 Dec 2001
The Oxo family is set to return to the TV screen due to popular
demand. The long-running campaign started in the 60s but was dropped by
Unilever two years ago. Campbell's, which now owns the brand, has
decided to bring back the campaign with new faces. - The Mirror.
14 Dec 2001
| by JENNY WATTS
Fallon has unveiled the next phase of its Skoda campaign following
on from its "It's a Skoda. Honest" work.
The national TV ads focus on the idea of actually owning a Skoda in
order to confront people's continued discomfort with the brand. It is
part of a continued integrated marketing...
14 Dec 2001
| by ALASDAIR REID
Hardened veterans within the ITV hierarchy were pretty pleased with
themselves last week - and they showed it by coming out with all sorts
of nautically inspired metaphors. Strange, this, for such a
down-to-earth, not to say grounded operation. But the message seemed to
be that the ITV flotilla,...
14 Dec 2001
| by JON WILKINS, a managing partner at Naked Communications and a
former MTV marketer
Emap's burgeoning music channel network continues its move across
the multichannel UK with the announcement of its coverage on Telewest to
add to its Sky Digital coverage. Viacom now has a serious competitor
within the multichannel music world. But what does it really mean for
Joe Public and...
14 Dec 2001
| by IAN DARBY
"The launch of Cats & Dogs on video is the occasion for some
Christmas canine versus feline fun. For the first time ever, The Dandy
and The Beano have been cover-wrapped. The Beano has the 'dogs rule'
cover, to fit with Dennis and Gnasher, and The Dandy has 'cats rule'. A
great way to reach...