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MEC wins pan-Euro media for Tia Maria

LONDON - Mediaedge:cia has won the European media planning and buying account for Tia Maria without a pitch.

Total Greek Yoghurt in integrated review

LONDON - Fage, the food manufacturer, is looking for an agency to handle integrated advertising for its Total Greek Yoghurt range.

Department of Health selects CMW for Healthy Start scheme

LONDON - The Department of Health has hired CMW to handle direct marketing for its Healthy Start voucher scheme.

Fallon nets Gordon Ramsay Comic Relief brief

LONDON - Fallon has won a brief to create advertising for the launch of a range of Gordon Ramsay-endorsed cooking sauces for Comic Relief.

Agencies line up for Weetabix digital advertising task

LONDON - Weetabix is looking for an agency to handle its digital advertising activity.

Conservatives pledge 'no legislation'

The Conservatives would demand tougher voluntary curbs on the advertising of food, alcohol and campaigns aimed at children but would not impose them by legislation if they won the next General Election.

Maynards hands Fallon ad account

Fallon has been appointed to handle the advertising account for the Cadbury-owned sweets company Maynards.

Mars-Wrigley calls £63m media pitch

LONDON - Mars-Wrigley is reviewing its £63 million UK media buying account, which is jointly held by the WPP-owned MediaCom and Publicis Groupe's ZenithOptimedia.

MCBD to reinvent Cup-a-Soup brand

LONDON - Batchelors, the Premier Foods-owned soup brand, has handed its roster agency Miles Calcraft Briginshaw Duffy a brief to rename and rebrand its entire Cup-a-Soup range.

Proximity wins Eve global launch task

LONDON - Carlsberg has appointed Proximity London to handle the global launch of Eve, its fruit-based low alcohol lager targeted at women.


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