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Diet Coke calls ad pitch

Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away from an agency of record model and build the brand's links with the fashion world.

Pizza Hut launches A-Team pizza campaign

Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer blockbuster film 'The A-Team.'

RPM3/Beechwood agencies to merge

LONDON - RPM3, the agency known for its controversial "Bottle of Britain" campaign that advertised Spitfire beer, is to merge with Beechwood, creating a new operation with claimed billings of £60 million.

Glenfiddich searches for shop to handle £2m DM brief

LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.

Morrisons calls DM pitch

LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.

Proximity chosen to promote Jim Beam across Europe

LONDON - Beam Global Spirits & Wines has appointed Proximity London to co-ordinate a pan-European integrated marketing project worth £4m.


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