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The World: US ads forced to adapt to the idea of 'rightsizing'

21 Nov 2008

With stalwarts such as General Motors opting out of Super Bowl, Ann Cooper reveals a new attitude to advertising in the US.

Media Forum: Is AFP going mainstream?

01 Feb 2008 | by Alasdair Reid

Has ITV ushered in a new ad-funded programming era?

Editorial: Unwelcome part of the adland furniture

11 Jan 2008

Alas, one client who loves advertising to bits is Lord Kirkham. The DFS home-furnishings chairman may not have bought every double-page spread and every spot on TV and radio during the festive period. It just seemed like he did. OK, your Lordship, we surrender. We'll buy every sofa you have in stock....

The World: Digital networks evolve to meet client demand

06 Oct 2006 | by Deborah Bonello

As the global market takes shape, will there be a place for micro networks or will they feel the squeeze?

More4 looks like a winner as Channel 4 gives up on sport

02 Sep 2005

Once again, the agency community was conspicuous by its absence from the Edinburgh TV Festival. What makes this all the more surprising is that agencies have collectively been producing record quantities of hot air about becoming programme-makers in their own right. Perhaps they were all watching the...

Media: Strategy Analysis - Building parents' trust via athletics

24 Jun 2005

Brand: Norwich Union Client: Daren Carter at Norwich Union Brief: Re-invigorate Norwich Union's sponsorship and help rebuild its reputation with families as a trusted insurance partner Target audience: Families with children Budget: Undisclosed AGENCIES Media: Martin Johnston, Stuart Wareman,...

2MV launch offers insight into future direction for MPG

15 Apr 2005 | by by Ian Darby

The clue's in the name but still Media Planning Group won't admit on the record that the new network 2MV has been set up to service Peugeot Citroen (PSA). The shareholders in 2MV, a mere keyboard slip (albeit a massive one) from being named 2CV, will hope that it performs a damn sight better than the...

Close-Up: Newsmakers - Lee and Dan come clean after that VW viral

04 Mar 2005 | by Larissa Bannister

Police, pillows and a Polo - the real story behind the VW viral that almost blew up in its makers' faces.

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