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LONDON - M&C Saatchi has won the above-the-line account for the AA, with ehsbrann and Rapier taking on the direct marketing for the brand.
Prudential, the UK's biggest insurer, has followed up its appointment of a new marketing director by reviewing its account held by Abbott Mead Vickers BBDO. The move comes just two months after the pensions and life insurance provider hired Roger Ramsden, the former Safeway marketing chief,...
Leagas Delaney has taken on its third tenure of the Nationwide above-the-line advertising account by winning the task to develop a brand-building television campaign for the building society. The agency won in a pitch against Leo Burnett, Banks Hoggins O'Shea/FCB and the Nationwide's in-house...
BBJ has won the 22 million consolidated media account for the Halifax Bank of Scotland group, ending Zenith Media's 13-year relationship with the Halifax brand. The result follows a pitch for the business between Zenith and the Carat group, which was represented by BBJ and Feather Brooksbank,...
M 6 million through-the-line account. The long pitch process began in September. The agency will create advertising and direct marketing activity for M 4 million on press advertising with its largest spend on corporate bond products and investments in managed growth funds. Wunderman's...
Compensation Helpline, the accident claims group, has appointed the strategic consultancy, Heresy, to handle its communications. Heresy pitched against two other undisclosed agencies for the business.
ISBA is handling the review process for the Alliance 4 million on brand advertising past year.
D'Arcy has resigned its Alliance & Leicester account to take on the business of the US credit card company Capital One. D'Arcy had created the recent "making questions count" campaign featuring an eskimo. - Marketing.
The Australian financial group AMP is talking to media agencies about a 20 million brand campaign planned for early next year. - Marketing.
Skandia, the Swedish insurance group, has appointed Media Planning Group and Marketing Store Worldwide to handle its media and advertising. The Marketing Store will develop an advertising campaign to target independent financial advertisers with media through MPG.
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