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Close-Up: DLKW brings in Prest to raise its creative profile

Defined by its all-singing Halifax ads, the agency hires an award-winning creative to widen its offering.

Editorial: Seems clients still don't get the message

Let's all hope that Moray MacLennan, the IPA president, is right when he claims that financial directors in client companies are "getting the message" and are seeing the sense of not slashing adspends, as they have during prior economic downturns. Ominously, the IPA's Bellwether survey revealing deeper...

Opinion: Perspective - Why ad agency finances need a marketing boost

Warning: our feature on the financial health of ad agencies makes for sober reading; look elsewhere if you want a smile this Thursday morning (try Diary on page 35).

Media Perspective: Can Napier reverse Aegis' fortunes at home and abroad?

Shares in Aegis leapt by 20 per cent last Thursday on news of the departure of its chief executive, Robert Lerwill, prompting one Aegis shareholder to comment over drinks: "It's the best day's work he's done for two years."

The World: US ads forced to adapt to the idea of 'rightsizing'

With stalwarts such as General Motors opting out of Super Bowl, Ann Cooper reveals a new attitude to advertising in the US.

Media: Things we like

The Sun's interest rate campaign

Media: All about ... Credit insurance

Media shops could be out of pocket with the credit crunch.

Editorial: The lack of panic shows this downturn is different

In adland - as in the world at large - the tumultuous state of the global economy seems both unreal and surreal.

Media: Perspective - ITV's fall from FTSE 100 is one blow from which it can recover

It was hardly in the league of Lehman Brothers filing for bankruptcy or XL.com collapsing. However, ITV plc's exit from the FTSE 100 last week should be seen as an emotional blow for the broadcaster and the mainstream media sector as a whole.

Editorial: Can Co-op make itself heard on ethics?

The Co-operative Group - once a still, small voice when it came to promoting ethical behaviour - is planning a £50 million ad relaunch to reassert its stance. These days, however, it risks being drowned out by all the other companies shouting about how principled they are.

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