06 Feb 2009
| by Caroline Lovell
Defined by its all-singing Halifax ads, the agency hires an award-winning creative to widen its offering.
23 Jan 2009
Let's all hope that Moray MacLennan, the IPA president, is right when he claims that financial directors in client companies are "getting the message" and are seeing the sense of not slashing adspends, as they have during prior economic downturns. Ominously, the IPA's Bellwether survey revealing deeper...
23 Jan 2009
| by Claire Beale, claire.beale@haymarket.com
Warning: our feature on the financial health of ad agencies makes for sober reading; look elsewhere if you want a smile this Thursday morning (try Diary on page 35).
05 Dec 2008
| by Ian Darby, ian.darby@haymarket.com
Shares in Aegis leapt by 20 per cent last Thursday on news of the departure of its chief executive, Robert Lerwill, prompting one Aegis shareholder to comment over drinks: "It's the best day's work he's done for two years."
21 Nov 2008
With stalwarts such as General Motors opting out of Super Bowl, Ann Cooper reveals a new attitude to advertising in the US.
14 Nov 2008
The Sun's interest rate campaign
17 Oct 2008
| by Ian Darby
Media shops could be out of pocket with the credit crunch.
03 Oct 2008
In adland - as in the world at large - the tumultuous state of the global economy seems both unreal and surreal.
19 Sep 2008
| by Ian Darby, ian.darby@haymarket.com
It was hardly in the league of Lehman Brothers filing for bankruptcy or XL.com collapsing. However, ITV plc's exit from the FTSE 100 last week should be seen as an emotional blow for the broadcaster and the mainstream media sector as a whole.
01 Aug 2008
The Co-operative Group - once a still, small voice when it came to promoting ethical behaviour - is planning a £50 million ad relaunch to reassert its stance. These days, however, it risks being drowned out by all the other companies shouting about how principled they are.