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Abbott Mead Vickers BBDO is set for a billings boost of more than 3 million after Gillette's decision to align its global oral care business within the BBDO network. The switch ends Lowe Lintas' tenure of the business in the UK while extending BBDO's leading position on the roster of the...
Deepend has been hired by Coty International to develop Rimmel's global online brand. The agency, which was selected after a three-way pitch, has been tasked with working to define the online strategic direction and creative vision of the cosmetics brand. Deepend's first project...
Unilever has given Bartle Bogle Hegarty a vote of confidence by picking the agency to handle creative work on the 13 million global launch of a new Lynx fragrance. The appointment marks a break from the company's usual practice of assigning what has become an annual task to the Lowe Lintas...
Boots' premium toiletries brand, Pure Beauty, has appointed J. Walter Thompson, Agency Republic and the content provider Picture Production Company to work on marketing for its launch. - Marketing.
I was sitting on the Majestic beach ruminating on the Cannes shortlist. My lips puckered knowingly around the straw in my citron presse as a light sea breeze tugged playfully at my shorts. That's when it hit me, the secret of eternal prizewinning. If you want a hatful of awards get yourself...
Bartle Bogle Hegarty's "ideal woman" commercial for Lynx body spray has won the gold award for creativity in Unilever's annual awards for brand communication contested by the company's roster agencies throughout the world. The film was selected by a judging panel chaired by Frank Lowe and including...
His cute little face gazes beseechingly at us, our hearts melting like no Malteser ever would. For weeks we puzzled what he was all about - all except a friend in West London who phoned the number on a similar "lost doggy" poster and reduced a sensitive young man to tears by refusing to believe...
