Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
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Every year, Capital Radio s Hall of Fame starts well enough. Sure, there s the inevitable puzzling as to why Bowie and the Beatles should be quite so low down, just who does vote for ELO and whatever happened to Minnie Ripperton? But the real screaming at the radio begins with the top 20.
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Mars is about to switch its pounds 10 million Whiskas catfood account to Abbott Mead Vickers BBDO from M&C Saatchi in a realignment being planned by the US-based giant.
They ve got Richard E. Grant banged up in a sound booth, right, and they re force-feeding him plums and playing old Donald Sinden VOs through his cans. They wait, that s what they do, until the gasping thesp is well luvvied-up and banging his head against the sound-proof glazing.
Dennis Publishing has confirmed plans for a women s glossy, which aims to tap in to the growing home shopping market, estimated to be worth pounds 13 billion by 2002.
IPC s central sales unit has won its first business with a pounds 1 million deal through MindShare for Kimberley Clark and Radio Rentals.
Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled by several...
Harassed Christmas shoppers rushing off trains across the UK to join the high street throng will have seen these - Calvin Klein Fragrances branded Christmas trees. What better way to bring festive cheer and flog your goods at the same time?
Since the Yves Rocher Corporation founded the first botanical garden and laboratory in France in 1958, the company has positioned its brand as one that is ecologically friendly. Of course, this now fits snugly with the trend for ethically sound products.
They don t always like to admit it, but many people in media sales swear by the odd bit of Coke when they re feeling run-down. They certainly rate it well above other pick-me-ups like espresso, Pro-Plus or even our own personal favourite, Berocca.