06 Feb 2009
CREATIVE - Leon Jaume, executive creative director, WCRS
16 Jan 2009
LANCIA - WORLD SUMMIT OF NOBEL PEACE LAUREATES - EUROPE
Project: World summit of Nobel Peace Laureates
Client: Maurizio Spagnulo, communication director, Lancia
Brief: Show Lancia's support for the Nobel Peace Prize world summit
Creative agency: Armando Testa
Writers: Dario Digeronimo,...
12 Dec 2008
1. Gillette, Tiger Woods, Thierry Henry and Roger Federer
28 Nov 2008
| by Staff
LONDON - It's almost time to open the first door on your advent calender, and most of the UK's major retailers have released their Christmas TV ads.
Is brand invention just a gimmick or can it open up a new world to agencies?
21 Nov 2008
Title: Aquafresh Kids
Media agency: MediaCom
Media director: Chris Binns
Media planner: Andy Niven
Creative agency: Turner
Creative directors: Adam Eagle, Gary Pope
Account planners: Adam Eagle, Gary Pope
Brand: Aquafresh Kids Range
Marketing manager: Caroline Kalstromer...
07 Nov 2008
Mike Tunnicliffe reports on the cutting edge of brand/music partnerships as seen in the US.
23 Oct 2008
LONDON - A man in a gorilla suit drumming along to Phil Collins is a far cry from a woman sat on the sofa in a silk dressing gown seductively sucking on a wedge of chocolate.
17 Oct 2008
GUINNESS - TORNADO - AFRICA
Clients: Matthew Barwell, marketing director; Erik Uddenberg, regional
brand director; Simon Breckon, regional marketing manager, Guinness,
Brief: Dramatise the unique brewing process of Guinness
Creative agency: Saatchi Saatchi...
10 Oct 2008
NIVEA - LET A GREAT KISS HAPPEN - US
Project: Let a great kiss happen
Client: Nicolas Maurer, vice-president marketing, Beiersdorf USA
Brief: Promote Nivea as more than just a functional commodity
Creative agency: TBWA\Chiat\Day
Writers: James Cheung, Pamela Jones
Art director: Rebecca...