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LANCIA - WORLD SUMMIT OF NOBEL PEACE LAUREATES - EUROPE CREDITS Project: World summit of Nobel Peace Laureates Client: Maurizio Spagnulo, communication director, Lancia Brief: Show Lancia's support for the Nobel Peace Prize world summit Creative agency: Armando Testa Writers: Dario Digeronimo,...
1. Gillette, Tiger Woods, Thierry Henry and Roger Federer
LONDON - It's almost time to open the first door on your advent calender, and most of the UK's major retailers have released their Christmas TV ads.
Is brand invention just a gimmick or can it open up a new world to agencies?
WINNER Title: Aquafresh Kids Media agency: MediaCom Media director: Chris Binns Media planner: Andy Niven Creative agency: Turner Creative directors: Adam Eagle, Gary Pope Account planners: Adam Eagle, Gary Pope Client: GSK Brand: Aquafresh Kids Range Marketing manager: Caroline Kalstromer...
Mike Tunnicliffe reports on the cutting edge of brand/music partnerships as seen in the US.
LONDON - A man in a gorilla suit drumming along to Phil Collins is a far cry from a woman sat on the sofa in a silk dressing gown seductively sucking on a wedge of chocolate.
GUINNESS - TORNADO - AFRICA CREDITS Project: Tornado Clients: Matthew Barwell, marketing director; Erik Uddenberg, regional brand director; Simon Breckon, regional marketing manager, Guinness, Diageo Africa Brief: Dramatise the unique brewing process of Guinness Creative agency: Saatchi Saatchi...
NIVEA - LET A GREAT KISS HAPPEN - US CREDITS Project: Let a great kiss happen Client: Nicolas Maurer, vice-president marketing, Beiersdorf USA Brief: Promote Nivea as more than just a functional commodity Creative agency: TBWA\Chiat\Day Writers: James Cheung, Pamela Jones Art director: Rebecca...
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