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Annual: Campaign of the Year - Hovis

Hovis had to do something to boost sales - reminding audiences of its British heritage with a 122-second epic TV ad seemed to do the trick.

Annual: Top 10 Digital Ads

1. Carling, 'iPint'

Annual: Top 10 Worst Celeb Ads

1. Gillette, Tiger Woods, Thierry Henry and Roger Federer

The Work: Private View

CREATIVE - Leon Jaume, executive creative director, WCRS

Christmas 2008 TV ads - view them all here

LONDON - It's almost time to open the first door on your advent calender, and most of the UK's major retailers have released their Christmas TV ads.

Can brand invention lead to a profit?

Is brand invention just a gimmick or can it open up a new world to agencies?

The Work: Private view

CREATIVE - Ed Morris, executive creative director, Lowe

Campaign Media Awards 2008: Campaign Gold Award - Media Campaign of the Year

WINNER Title: Gordon's Gordon Media agency: Carat Media director: Anna Hickey Creative agency: Bartle Bogle Hegarty Account director: David Liddiard Client: Diageo Brand: Gordon's Gin Marketing director: Olga Garcia Martinez Media/brand manager: Matt Campbell The gin market is becoming...

Campaign Media Awards 2008: Best Alcoholic Drinks Campaign

WINNER Title: Gordon's Gordon Media agency: Carat Media director: Anna Hickey Creative agency: Bartle Bogle Hegarty Account director: David Liddiard Client: Diageo Brand: Gordon's Gin Marketing director: Olga Garcia Martinez Media/brand manager: Matt Campbell The gin market is becoming...

Campaign Media Awards 2008: Best Grocery, Soft Drinks and Household Campaign

JOINT WINNER Title: Twix + Tea Media agency: MediaCom Media directors: Louise Martell, Andy Walsh Creative agency: TBWA Account director: Mark Cochrane Client: Mars Brand: Twix Marketing director: Angela Willmot Media/brand manager: Laura Sheard Attempts to position Twix as a hip chocolate...

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