Annual: Top 10 Digital Ads
12 Dec 2008
1. Carling, 'iPint'
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Hovis had to do something to boost sales - reminding audiences of its British heritage with a 122-second epic TV ad seemed to do the trick.
1. Gillette, Tiger Woods, Thierry Henry and Roger Federer
LONDON - It's almost time to open the first door on your advent calender, and most of the UK's major retailers have released their Christmas TV ads.
Is brand invention just a gimmick or can it open up a new world to agencies?
WINNER Title: Gordon's Gordon Media agency: Carat Media director: Anna Hickey Creative agency: Bartle Bogle Hegarty Account director: David Liddiard Client: Diageo Brand: Gordon's Gin Marketing director: Olga Garcia Martinez Media/brand manager: Matt Campbell The gin market is becoming...
WINNER Title: Gordon's Gordon Media agency: Carat Media director: Anna Hickey Creative agency: Bartle Bogle Hegarty Account director: David Liddiard Client: Diageo Brand: Gordon's Gin Marketing director: Olga Garcia Martinez Media/brand manager: Matt Campbell The gin market is becoming...
JOINT WINNER Title: Twix + Tea Media agency: MediaCom Media directors: Louise Martell, Andy Walsh Creative agency: TBWA Account director: Mark Cochrane Client: Mars Brand: Twix Marketing director: Angela Willmot Media/brand manager: Laura Sheard Attempts to position Twix as a hip chocolate...