Top Performers of 2004: Digital Agency of the Year - Dare
10 Dec 2004
Winning the £5 million Wanadoo account capped a fine year for Dare, while new effectiveness tracking helped it enhance its creative product.
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The innovative, laddish, short-tempered Nick Bampton has the experience to fill his predecessor's shoes, Jeremy Lee writes .
Winning the £5 million Wanadoo account capped a fine year for Dare, while new effectiveness tracking helped it enhance its creative product.
The Newspaper Society's new marketing director has the energy to push regional papers forward, Alasdair Reid writes.
Alasdair Reid assesses the adaptable new chief executive overseeing the former Fox Kids Europe's rebadging as Jetix.
Guardian Newspapers' new commercial director tells Ian Darby why a long-term approach to downsizing will pay off.
It takes a brave marketer to scrap a beloved brand icon. Larissa Bannister talks to clients and their agencies about the challenge of moving on.
Three years ago Interpublic was the largest advertising group in the world. It has since lost confidence, profits and its way. But its upbeat chief still has a dream, writes Caroline Marshall .
Coke's ad strategy has fluctuated between global and local for years. Jane Bainbridge asks if the new call for an iconic ad message will bring some consistency to the brand.
MG OMD needs to regain the ground it has lost to the big buying shops, writes Ian Darby .
The former journalist says partnership is key to the UK market, Emma Barns writes .