How the Top 100 is compiled
16 Mar 2010
Campaign goes to great lengths to make sure all data is correct, this is how we put together the agency league tables.
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It would be really rather pleasant to simply skip the next 36 pages, consign 2009 to history and experience, and assume it's a rock-bottom from which the ad industry is already climbing up.
Campaign goes to great lengths to make sure all data is correct, this is how we put together the agency league tables.
At the start of the decade, the prospect of Mediaedge:cia winning anything, let alone Media Agency of the Year, was hard to imagine. A difficult merger between CIA UK and The Media Edge, followed by some lacklustre leadership, left WPP with something of a basket case on its hands in terms of its third-largest...
It was a close finish for this year’s Direct Marketing Agency of the Year, with all three shortlisted agencies posting record growth and putting in some strong new-business performances.
Carat is Campaign’s Media Network of the Year for the second year in succession, after combining a strong new-business year with several initiatives and key appointments that have strengthened its proposition.