The Work: Private View
14 Nov 2008
CREATIVE - Bruce Crouch, founder, Audacity
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CREATIVE - Paul Brazier, executive creative director, Abbott Mead Vickers BBDO
OLAY - AGES - THE NETHERLANDS CREDITS Project: Ages Client: Jetske Bouma, Olay brand manager, Procter Gamble Brief: Sustain Olay's claim to make users look younger than they are Creative agency: Saatchi Saatchi Amsterdam Writer: Menno Schipper Art director: Nils Taildeman Media agency: Argo...
The latest creative featured in The Work section of this week's Campaign magazine.
CREATIVE - Jonathan Burley, group executive creative director, Leo Burnett
With consumers becoming as influential as the brands that target them, PR guru Matthew Freud explains why great advertising alone is no longer enough to earn the trust of today's customer.
CREATIVE - Adrian Holmes, executive creative director, Y&R Europe
LONDON - Just in case you hadn't cottoned on yet, Chris Ingram does not want Sir Martin Sorrell to buy Tempus. Even if you weren't aware of the buttock-clenched sniping between the two ever since Sorrell became a major Tempus shareholder, Ingram's recent PR drive should have set you straight.