Opinion: Perspective - Whatever you think of 'trucks', UK creativity rocks
04 Apr 2008 | by Claire Beale, claire.beale@haymarket.com
I had a little buff box in the post this morning. It looked like the sort of box you get cheap jewellery in. Inside there was a little traffic cone and toy truck (take those home for the kids), a tiny chunk of Dairy Milk (breakfast) and a few stats about the production of the ad.

