Media: Double Standards - Does the future of OOH media rest with digital?
14 Nov 2008
Admedia and Alive are both constantly on the hunt for ever more innovative ways to interact with out-of-home audiences.
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Aegis' Posterscope and IPG 's IPM could join forces.
Admedia and Alive are both constantly on the hunt for ever more innovative ways to interact with out-of-home audiences.
The big players have taken turns to revise their outdoor arrangements in a bid to lead the sector.
This week saw the launch of the inaugural Campaign Big Awards. Here, we take a look at the big winners in each category and discover what it was that impressed the judges.
Postar is aiming to create better research for all outdoor.
Digital is taking out-of-home media to a higher level and heavy investment from media owners is helping to push it back on to the agenda, two contractors reveal.
Outdoor is heralding the arrival of dry posting and XTP.