Close-Up: Live Issue - Does the BACC need to be improved?
07 Dec 2007
Will rebranding as Clearcast make the BACC better at its clearance role, Matthew Warren asks.
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Close-Up: Another year of adland grind, but do real people remember your work?
07 Dec 2007
Campaign took to the streets in an utterly unscientific bid to discover whether this year's £19 billion ad booty has been money well spent.
Close-Up: 24 hours with ... Richard Alflord, M&C Saatchi
07 Dec 2007
Name: Richard Alflord Job: Joint managing director, M C Saatchi Professional mission: It's easier to work hard when you're happy Personal mantra: He who smelt it, dealt it 8.00am Wake to my alarm. 8.30am Consider getting up, decide not to. 9.05am Itching sensation. Scratch myself better....
Media Perspective: Rivals beginning to reap the rewards of MindShare's vision
07 Dec 2007 | by Ian Darby, ian.darby@haymarket.com
Last week, the WPP network MindShare continued its tenth anniversary celebrations with a bash at London's Hippodrome club.
Media Forum: Can brands/musicians gel?
07 Dec 2007
Are brand/music partnerships the next big deal? Alasdair Reid reports.
Media: Chatter
07 Dec 2007
"This is a glorious time to think and act creatively. In art history terms, we're at the dawn of the Renaissance after the Dark Ages." - Maurice Levy, the chairman and chief executive of Publicis Groupe, on the potential of web advertising
Media Headliner: Blackden ticks all the right boxes for Omnicom
07 Dec 2007 | by Ian Darby
OMG is confident it has found the right man to smooth the transition between old and new media models.
Media Lifeline: Future plc
07 Dec 2007
No longer compromised by financial uncertainty, the magazine publisher can look forward to a rosy future.
Media Perspective: We should be about changing behaviour, not just attitudes
07 Dec 2007 | by Russell Davies, russell@russelldavies.com
This is the smartest thing I've read all year: "I think if you set out to build a great business, you'll stand a fair chance of building a great brand. I am not equally confident that someone aspiring to build a great brand will build a great business."
Media: All about ... The launch of Kangaroo
07 Dec 2007
Will Kangaroo confound its critics and prove a success, Alasdair Reid asks.
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