The World: Insider's view - China
09 May 2008
China is moving from cheap copies to innovative brands of its own, and is ready to challenge those of the West, Viveca Chan writes.
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Nike is celebrating its 20th year of inspiring people to 'Just do it'. Noel Bussey reflects on the brand and its iconic strapline.
China is moving from cheap copies to innovative brands of its own, and is ready to challenge those of the West, Viveca Chan writes.
Ewen Cameron will use his digital expertise to target luxury goods as he cuts his teeth on the network. John Tylee reports.
Although the track record of ex-clients running agencies isn't good, the appointment of the former Vodafone and Adidas marketer Neil Simpson as the Publicis London chief executive is to be welcomed.
Having lost a number of key accounts and personnel, Fallon Minneapolis now finds itself in a difficult place.
Is more attention being paid to visual craft at the expense of copywriting skills, Kate Nettleton asks.
How does the advertising offer of fashion websites such as Stylefinder.com and Handbag.com compare with that of their offline counterparts?