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Media Perspective: Media bandwagon rolls in. Let's hope it's a changed model

The media pitch bandwagon is rolling again. The new financial year has brought a new wave of media reviews, perhaps not yet on the scale of 2009's, but significant nonetheless. In the past fortnight, it has emerged that Arla Foods and SCA Hygiene are to review their European media agency arrangements.

Media Forum: Are clients excited by iPad?

Will the iPad transform advertising opportunites, Alasdair Reid asks.

Media Headliner: How Hunt is helping to give a new definition to TV

Ian Darby catches up with the Project Canvas-bound Freeview marketing director, a man at the cutting edge of the medium.

Media Lifeline: NME

The iconic title is hoping its latest relaunch can help it once more become a 'heavyweight music magazine'.

Media Perspective: Will the iPad bridge the gap between old and new media?

So, the iPad has finally landed and you really should have a go with it. Because, like so many other things, it only really makes sense when you have had a play with it yourself.

Media: All about ... The TV ad market shake-up

Has Ofcom's TV airtime market probe done any good?

Media: Things we like

- Sales of TVs

Media: Double standards - Why media's fostering a spirit of collaboration

MediaCom's Stefan Bardega and Pearl & Dean's Mike Hope-Milne on how media owners and agencies are working closer together to deliver results for clients.

Close-Up: Taking social media to the next level

At the World Social Media Forum, Will Orr learnt how brands can stop adding to 'the noise' and start adding value to their business.

Close-Up: Why Tait's heading Stateside to transform W&K

The Poke co-founder's challenge is to change the 'traditional' powerhouse into a digital frontrunner.

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