Media Forum: Are clients excited by iPad?
16 Apr 2010
Will the iPad transform advertising opportunites, Alasdair Reid asks.
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The media pitch bandwagon is rolling again. The new financial year has brought a new wave of media reviews, perhaps not yet on the scale of 2009's, but significant nonetheless. In the past fortnight, it has emerged that Arla Foods and SCA Hygiene are to review their European media agency arrangements.
Will the iPad transform advertising opportunites, Alasdair Reid asks.
Ian Darby catches up with the Project Canvas-bound Freeview marketing director, a man at the cutting edge of the medium.
The iconic title is hoping its latest relaunch can help it once more become a 'heavyweight music magazine'.
So, the iPad has finally landed and you really should have a go with it. Because, like so many other things, it only really makes sense when you have had a play with it yourself.
Has Ofcom's TV airtime market probe done any good?
MediaCom's Stefan Bardega and Pearl & Dean's Mike Hope-Milne on how media owners and agencies are working closer together to deliver results for clients.
At the World Social Media Forum, Will Orr learnt how brands can stop adding to 'the noise' and start adding value to their business.
The Poke co-founder's challenge is to change the 'traditional' powerhouse into a digital frontrunner.