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REVIEW: Marketing and advertising news in the week’s press ..

Jon Kinsey, the marketing director of Camelot, is to leave the National Lottery operator to become marketing and strategy director for British Gas Trading, the domestic, commercial supply arm of Centrica. Kinsey s departure comes just two weeks after Camelot lost its communications director, David Rigg,...

CAMPAIGN DIRECT: BRIEFS

Victoria Wine is testing a home shopping service, called Cellars Direct, which is pitched at consumers who have a broad knowledge of wine. Customers can purchase off the page by phone or post. The service is expected to roll out nationally next year.

REVIEW: Marketing and advertising news in the week’s press ..

The Save s takeover of next season s Twickenham coverage. S s audience figures would be lower than the BBC s but it failed to negotiate a lower fee with the Rugby Football Union. - The Mail on Sunday

DIRECT: Briefs

Option One has started 1997 by clinching two prestigious new accounts. Chrysler Jeep has appointed Option One to handle its direct marketing and sales promotion activity, worth up to pounds 1 million, while Marks and Spencer Financial Services has chosen the agency to run its cardholder communications...

REVIEW: Marketing and advertising news in the week’s press

EasyJet, the budget airline, has held talks with Virgin Express to discuss a possible merger to strengthen their position in the face of BA s proposed launch of a budget airline. Marketing Week


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