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SmithKline Beecham is putting #2 million behind the television launch of a line of skin cleansing products, called Oxygen, that will complement its existing range of Oxy medicated skincare.
For years, global eyes have been on Dentsu, the sleeping giant of Japan. Head and shoulders above the competition in its home market, but with virtually no presence elsewhere, it was always the one to watch .
Last week, Societe Bic decided to give up its localised advertising strategy and appointed TBWA to its 45 million worldwide account. The Paris-based manufacturer of pens, razors and lighters has realised that it needs a worldwide branding campaign to bolster its performance in certain markets.
Japan s Dentsu, which is about to carve itself a substantial slice of Leo Burnett s global network, possesses a lot of the old can do spirit that fuelled the Saatchi brothers empire-building in the 80s.
This is the Christmas edition so I ll get the rough stuff out of the way quickly by saying there are very few certainties in the increasingly bewildering world of the creative director. One is that every junior team will eventually present you with a jungle script featuring a David Attenborough type...
TBWA has won the dollars 45 million global advertising account for Societe Bic, the Paris-based manufacturer of pens, razors, shavers and lighters.
The world s biggest advertising agency, Dentsu of Japan, is in talks with Leo Burnett about acquiring a sizeable minority stake in the privately owned advertising network.
The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London.
Eleanor Trickett picks the Lynx ad in December s Loaded: The cheek of it, expecting a magazine s readers to finish the ad off themselves!
- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch.
