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One2One, the UKs fourth-largest mobile phone operator, is reviewing its pounds 8 million direct marketing account.
McCann Relationship Marketing and Tullo Marshall Warren have grabbed the two halves of L Oreal s pounds 2 million direct marketing business after a pitch against the incumbent, Publicis Dialog, Manifesto and M s direct marketing arm, Lida.
BHWG Proximity has won the pounds 5 million WWF direct marketing account. The agency, which pitched against agencies including ehsrealtime and WWAV Rapp Collins, replaces Smith Bundy Carlson as the conservation charity s agency.
The Institute of Direct Marketing has appointed Dennis & Beyond to publish a 24-page quarterly entitled IDM Directions. The saddle-stitched publication will be distributed to all 6,000 IDM members from mid-November, complementing the current journal, Interactive Marketing.
Tim Patten, a founder and managing partner of the direct marketing agency HPT Brand Response, is leaving the agency. Patten, who co-founded HPT in March 1998, will spend some time outside of the industry before looking for a role in digital media. Patten, a former head of advertising at BT,...
The Advertising Agency Register, the agency selection service, has appointed a new managing director. Kerry Glazer, who joined the AAR as a commercial director last year, was promoted to the position this week. Glazer came to the AAR from WCRS. She has also worked at Kendall Tarrant and J. Walter...
Booth Lockett Makin is launching a creative services company called Blaze and has drafted in Bob Maddams, a former creative at M&C Saatchi, to be the creative director of the new operation. Blaze will offer a range of services, including advertising, direct marketing, sales promotion, sponsorship...
L Oreal Paris is looking for a direct marketing agency to promote its haircare products as it seeks to build closer relationships with its customers.
FT.com has appointed BHWG Proximity as its direct marketing agency. BHWG will work with sister agencies Traffic Interactive and Direct Partners to deliver an integrated online and offline strategy to build traffic to the FT.com website.
HPT Brand Response has been appointed to handle advertising and direct marketing for Betfair, the online sports betting service, and San Paolo IMI, Italy s second-largest banking group. Betfair launched in the summer with advertising through Circus. Circus was also working with San Paolo until HPT s...
