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If proof were needed that the media industry has evolved further and faster than most areas of advertising in recent years, it was found in last week s news of Royal Mail s pounds 20 million media review (Campaign, 21 November).
Pressure groups, trade unions and business organisations could be banned from launching campaigns in the run-up to general elections under Tony Blair s plans to ensure a level playing field between the political parties.
We ve covered in some detail on these pages the battle that is raging between traditional ad agencies and Web specialists for control of the new-media market. But another, perhaps more significant, fight is looming between ad agencies and direct marketing companies.
Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing agency, Brann, to help raise the profile of the assurance group.
Royal Mail is trying to stir up seasonal goodwill in commerce with its pre-Christmas campaign through Bates Dorland, which breaks nationally this week.
The Weather Channel is to offer advertisers the opportunity to localise their national TV campaigns when buying airtime on the channel from the first quarter of 1998.
Yorkshire Electricity is turning to TV to lock in its customers during the run-up to next year s deregulation of energy supplies.
Here s a question: how is it that below-the-line agencies sometimes (often?) have client conflicts when ad agencies are usually (always?) forced to demonstrate their loyalty to a client by granting it sector exclusivity?
Coca-Cola may claim it won the cola wars long ago, but it ignores ongoing battles with its chief rival at its peril. Take the recent onslaught by Pepsi. It not only notched up a record gain in market share during the summer, it did so at Coke s expense. So what was the formula that put the fizz into...
To most, Abbott Mead Vickers BBDO is an advertising agency-led group that has prospered by sticking to its knitting and knowing where it is going. As such, the traditionalists have applauded it.
