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Butler Lutos Sutton Wilkinson and Cowan Kemsley Taylor s merged agency is to be called RPM3. The name comes from the first initial of the four founding partners - Rupert Sutton, Paul Cowan, Maggie Taylor, Matthew Lutos and Martin Butler. The two agencies announced the merger three weeks ago.
ITV is launching a new offensive to increase its revenue from direct response advertisers by creating a new call-handling system designed to encourage more people to respond to telephone numbers on commercials.
FCB has appointed two senior executives from Wunderman Cato Johnson in an attempt to put direct marketing at the heart of the agency s activities.
If proof were needed that the media industry has evolved further and faster than most areas of advertising in recent years, it was found in last week s news of Royal Mail s pounds 20 million media review (Campaign, 21 November).
Pressure groups, trade unions and business organisations could be banned from launching campaigns in the run-up to general elections under Tony Blair s plans to ensure a level playing field between the political parties.
We ve covered in some detail on these pages the battle that is raging between traditional ad agencies and Web specialists for control of the new-media market. But another, perhaps more significant, fight is looming between ad agencies and direct marketing companies.
Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing agency, Brann, to help raise the profile of the assurance group.
Royal Mail is trying to stir up seasonal goodwill in commerce with its pre-Christmas campaign through Bates Dorland, which breaks nationally this week.
The Weather Channel is to offer advertisers the opportunity to localise their national TV campaigns when buying airtime on the channel from the first quarter of 1998.
Yorkshire Electricity is turning to TV to lock in its customers during the run-up to next year s deregulation of energy supplies.
