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CREATIVE - Jonathan Burley, group executive creative director, Leo Burnett
ARGOS - ARGOS CHRISTMAS CAMPAIGN CREDITS Project: Argos Christmas campaign Client: Argos Brief: For a more Christmassy Christmas, don't shop for it, Argos it Creative agency: CHI Partners Writer/art director: Micky Tudor Planner: Sarah Clark Media agency: MindShare Media planner: Sarah Jones...
Microsoft is talking to advertising networks about a 400 million project to unite its customer relationship and direct marketing activity across the world.
It seems that the phone company Dolphin Telecommunications has inadvertently ended up with Noddy Holder, the spandexed singer from Slade, in its next radio ad. Dolphin's agency, Craik Jones Watson Mitchell Voelkel, was planning to run a campaign featuring a broad Brummie accent but was warned by...
Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also on the...
Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also on the...
Launched in the UK in April, Cycosmos.com - where users create their own 'avatars' or cyber characters and interact with other avatars - drew its inspiration from the science-fiction novel Snowcrash about people living in a virtual world. Launched as an experiment, the amount of interest the site received...
This week's Master of Spin is a corker courtesy of the PR machine behind boo.com. Following such a widely publicised demise, it's easy to see why the machine has gone into overdrive for the website's relaunch. But fashionmoll.com's Lisa Marsh has been overdoing her superlatives. According to Marsh,...
Brands are a big problem in the overcrowded new-media world. Consumers are faced with thousands of funky names, such as Buzz, Beenz, BOL and Breathe. With e-brands launching all the time, people are left with a head full of names, but little idea of what they do. The situation is best illustrated by...
The Media Edge has been appointed to handle media planning and buying for the pounds 3 million launch of Energy Efficiency Week, which is run by COI Communications. The account was previously handled by MediaVest.
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