23 Jan 2009
Levi's has awarded its advertising account to Host and its PR responsibilities to One Green Bean, following a review of the business.
03 Oct 2008
WAITROSE - AUTUMN
Brief: Invite people to make the most of the season with delicious
quality food from Waitrose
Creative agency: Miles Calcraft Briginshaw Duffy
Writer: Jeremy Carr
Art director: Ken Hoggins
Planner: Mary Tucker
Media agency: Manning...
27 Jun 2008
BOOTS - SUMMER CAMPAIGN
Project: Summer campaign
Client: Elizabeth Fagan, marketing director, Boots
Brief: Encourage mums to embrace the carefreeness of summer by not
having to wrestle with their kids
Creative agency: Mother
Art director: Mother
02 Nov 2007
CREATIVE - Russell Ramsey, executive creative director, JWT
04 May 2007
The brand consultancy The Fish Can Sing has been closed, with its founders Howard Beale and Dan Holliday poised to set up their own separate businesses. Beale has formed a strategy consultancy, while Holliday plans to launch a specialist experiential marketing and brand PR agency. Both will continue...
10 Feb 2006
| by Kate Nicholson
Brand Couture will cater to upmarket brands under Kirsten McNally's and Jessica Binns' leadership.
06 Feb 2004
| by Mark Sweney
Levi's abandoned its usual formulae to promote its 501 Anti-fits, Mark Sweney says.
02 Mar 2001
Diary's always one for a bit of haute couture high jinks, even if we don't know the difference between Clockhouse at C&A and Chanel. Last week saw the streets of London full of frocks - yes, it was Fashion Week.
Matthew Williamson, member of the British brat pack, had his catwalk show last Monday...
03 Nov 2000
This week's Master of Spin is a corker courtesy of the PR machine behind boo.com. Following such a widely publicised demise, it's easy to see why the machine has gone into overdrive for the website's relaunch. But fashionmoll.com's Lisa Marsh has been overdoing her superlatives.
According to Marsh,...
03 Nov 2000
| by JAMES CURTIS
Brands are a big problem in the overcrowded new-media world. Consumers are faced with thousands of funky names, such as Buzz, Beenz, BOL and Breathe. With e-brands launching all the time, people are left with a head full of names, but little idea of what they do. The situation is best illustrated by...