The Work: Private View
14 Nov 2008
CREATIVE - Bruce Crouch, founder, Audacity
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The Government's plan to part-privatise Royal Mail is on the verge of collapse after being met with strong opposition from backbench Labour MPs.
Providence Equity Partners, the private equity consortium that has been looking to buy Informa, the business-to-business publisher, has withdrawn its offer after it was rejected earlier this month.
The German media group Bertelsmann has joined the bidders vying for Reed Elsevier's business-to-business division.
MCDONALD'S - FAMILY BRAND CAMPAIGN CREDITS Project: Family brand campaign Client: Jo Webster, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett Writers: Chris Birch, Daniel Fisher Art directors: Caroline Rawlings, Richard Brim Planner: Richard...
Reed Elsevier has put its business-to-business arm, Reed Business Information, up for sale in a bid to cut its reliance on advertising. Reed Elsevier's chief executive, Sir Crispin Davis, said RBI's advertising revenue model did not fit with the company's planned subscription-based focus.
BeatThatQuote.com, the financial services price comparison website, has appointed M2M to handle its offline media account. The incumbent, All Response Media, will continue to work on online media planning and buying.
The latest creative featured in The Work section of this week's Campaign magazine.
118 118 - WINTER CREDITS Project: Winter Client: Catherine Boyd, senior marketing manager, 118 118 Brief: Illustrate 118 118's range of services, including its new text service, in a winter-themed campaign Creative agency: WCRS Writer: Steve Hawthorne Art director: Katy Hopkins Planner: Lynette...
The sale of Emap's business-to-business division may fetch less than its £1.3 billion price tag because of unforeseen expenses, according to a report in The Sunday Telegraph.