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Miles Calcraft wins Breathe ISP launch without a pitch

Miles Calcraft Briginshaw Duffy has won a multi-million pound brief to launch Breathe, the internet service provider, without a formal pitch.

Mortimer Whittaker O’Sullivan promotes AOL Netscape brand

The internet giant, AOL, has unveiled a multi-million-pound advertising campaign to back the launch of Netscape Online, the free internet service designed to challenge Freeserve.

BOL to take on Amazon with M&C Saatchi ads

M s domination of the global online book sales market.

REVIEW: Marketing and advertising news in the week’s press

Tiger Woods has signed a record-breaking dollars 90 million five-year sponsorship deal with Nike. Under the contract, Woods must wear the maximum number of Nike swooshes that can be fitted on his outfits. The previous record, also for a Nike deal, was for dollars 69 million with Michael Jordan. General...

HEADLINER: Assured salesman gears up to help IPC cash in on the net - Julian Hardy is confident he will make IPC Electric a success

Julian Hardy is one of the most confident men I ve met - and since most of my contacts are in the media world, this is some feat. But at 30 years old, with a house in Cordoba, Spain, which he flies out to every weekend, and a successful, lucrative career in new media, you can begin to understand why...

CAMPAIGN DIARY: YOU MUST REMEMBER

Congratulations to Edwin John of Academy who correctly identified last week s ads. The answers were: 1. Goldfish; 2. St Ivel Shape; 3. Marmite. The theme was, of course, bathtubs.

Ellis Watson quits News International’s CurrantBun.com

Ellis Watson, general manager of News International s internet service provider, CurrantBun.com, has abruptly resigned from the company and plans to launch his own e-commerce venture.


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