Telegraph splits with JWT
23 Oct 2001 | by Staff,
LONDON - J Walter Thompson and The Telegraph Group, publisher of The Daily Telegraph, have parted company after more than eight years.
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They say it is a columnist's prerogative to change their mind. I'll go along with that, except when it comes to advertising on the BBC, writes Dominic Mills .
LONDON - J Walter Thompson and The Telegraph Group, publisher of The Daily Telegraph, have parted company after more than eight years.
LONDON - J Walter Thompson and The Telegraph Group, publisher of The Daily Telegraph, have parted company after more than eight years.
LONDON - German media company Kirch has sold the Latin American TV rights to the 2002 and 2006 World Cups for over 592 million.
It is an ill wind that blows no-one any good, and in the context of 11 September and this week's air attacks on Afghanistan, it's worth noting that one of the few beneficiaries of global turmoil is the newspaper industry, writes Dominic Mills .
Welcome to this special Campaign supplement on engaging radio advertising.
Clients have the power to stop radio ads making listeners cringe by giving agencies more time and taking a bolder approach towards creative risk, Brian Jenkins writes.
Branded content offers programme-makers scope to improve output while also benefiting the advertiser. But without safeguards it can all go wrong.
A new model for making radio advertising enables the specialists to create work that, according to clients, is "better, faster, cheaper", Adrian Reith says.
With just a little more time and thought at the start of the process, radio ad budgets can go a long way, resulting in higher production values, Martin Sims advises.