The Week: Advertising News - YouTube moves into offline
04 Dec 2009
YouTube has launched its first offline ads to promote the TV content the site carries from media companies.
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The Week: Advertising News - Complaints to ASA growing
04 Dec 2009
The Advertising Standards Authority is on track to receive 28,000 complaints this year, 1,500 more than in 2008 and a record for the watchdog. However, the number of ads that attracted complaints was down to 14,500, 1,000 fewer than last year.
The Week: Advertising News - Paddy Power digs at Henry
04 Dec 2009
Following his embarrassing handball incident in the World Cup qualifier against Ireland, the French striker Thierry Henry is now the subject of a tongue-in-cheek campaign by the Irish bookmaker Paddy Power.
The Week: Advertising News - Fresh campaign for Fanta
04 Dec 2009
Coca-Cola is backing its flagging Fanta brand with its first global ad campaign for the drink in five years.
The Week: Advertising News - Waitrose rejigs festive ad
04 Dec 2009
Waitrose has had to re-edit its Christmas ad after complaints that a scene depicting a man returning from war could be offensive to the families of soldiers who have died in Afghanistan.
The Week: Advertising News - Cleese returns for Accurist
04 Dec 2009
Accurist has launched a reworked version of its legendary 1978 TV ad featuring the former Monty Python member John Cleese.
The Week: Advertising News - Marketing cuts on the slide
04 Dec 2009
A study by Nielsen has shown that marketers are still cutting advertising budgets, but at a slower rate.
The Week: Media News - Johnston trials online fees
04 Dec 2009
Johnston Press is introducing pay-walls across six of its weekly titles' websites on a trial basis for three months.
The Week: Media News - London freebie in February
04 Dec 2009
The new free London newspaper The London Weekly will launch on 1 February backed by £10.5 million raised by Global Publishing Group, a partnership of five private investors.
The Week: Media News - Skymag gets full makeover
04 Dec 2009
BSkyB is relaunching its customer magazine Skymag with a new name, higher frequency and smaller format.
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