The 10 Best of Bullmore 2004
22 Dec 2004
1. Procter & Gamble has been at Cannes in force for two years now. Do you see any evidence of their stated interest in better creative work?
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1 Honda Diesel 'grrr' - This spot kicks 'cog' in its shiny metal arse. Rabbits, rainbows and flowers lead the revolution against dirty, noisy diesel engines in a cheery world of happy primary colours. Sheer animated bliss.
1. Procter & Gamble has been at Cannes in force for two years now. Do you see any evidence of their stated interest in better creative work?
1. Samsung - A nine-month story of obfuscation, frustration and delay. First, there were weeks of waiting while presentation reports were relayed back to agency managers around the world. Then Eric Kim, the global marketing chief, resigned, raising fears that a decision would be delayed until January.
1. Strongbow - Oh, how we groan every time that Strongbow cider spot from Leo Burnett creeps into the ad break: 'Why anyone would want to use the taste buds of a whale as the focus of their brand campaign is remarkable. On top of that, the delivery is clumsy and, although the spot is meant to be funny,...
LONDON - Practical Parenting, the IPC Southbank title, is linking with Penguin books for its February issue.
For me, nothing sums up the past 12 months better than the headline on the following page. From the shenanigans at Grey and the brief trajectory of Ben Mark Orlando to Ed Meyer's $286 million, the political twists and turns of the Unilever media pitch, the wobbles of the obesity debate, the compact...
Fat cats and fat kids were the main themes in 2004, as corporate greed and junk food advertising threw a dim light on adland's ethics.
This year has been dynamic for print media, which have been trying new titles and formats to survive in the internet age, Steve Goodman writes.
The rash of consolidation predicted to follow Carlton and Granada's merger did not materialise, but 2004 was an eventful year in TV, Chris Boothby says.
Douglas McArthur reflects on a year when consolidation overshadowed the Rajar saga, Contract Rights Renewal and the growth of digital. No review of the year in radio would be complete without a reference to consolidation - so let's start there. The planned GWR/Capital merger is certainly the biggest...