The World's Leading Independent Agencies 2010: Change integrated
16 Apr 2010
Don't be afraid to fail. Only through failure will you ultimately succeed, Marek Zoledziowski says.
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Achieving an entry in The World's Leading Independent Agencies requires a bit of soul-searching by agency chiefs.
Don't be afraid to fail. Only through failure will you ultimately succeed, Marek Zoledziowski says.
Smartphone technology provides a radical new environment for connecting with consumers.
The World Cup is an opportunity for the South African ad industry to step on to the global stage.
With the best brands, you don't notice where design stops and advertising begins, BSUR says.
Moving into films has given DMG more opportunities for brand communication, Dan Mintz says.
Consumers always called the shots. How we reach them has changed, Eduardo Fischer says.
No-one knows what the future holds - but that, Daniel Granatta says, is what makes it exciting.
Brands should be focused less on selling and more on their passions, Natalia Stepanuk says.
Independent agencies can give people what they want - sincerity, not a quarterly statement.